
The Origins
Our story began when our Founder left his tech career to help his family through his father’s cancer battle during COVID—an experience that led to retiring his parents and realizing most business owners never plan their exit. Too many entrepreneurs let decades of value fade away at retirement, or fail to think ahead to it.
So we built a firm to change that—helping B2B founders scale with leverage & enterprise valuation in mind, and ultimately exit with outcomes that truly changes lives.
Our Values
Legacy-Driven
We help founders protect and elevate what they’ve built—turning years of work into lasting, life-changing outcomes — as well as scale & help guarantee the start of their legacy.
Leverage-Focused
We scale intelligently by applying pressure to the right levers: content, code, capital, and collaboration—amplified by AI and tempered by 540+ aggregate years of experienced wisdom.
Aligned to Win
We work like owners, speak with clarity, and succeed only when our partners do. Every deal is structured as a win-win for all parties - we don't believe business can be done any other way.
Aggressive Ambition
Ambition without aggressive pursuit yields few rewards - so we believe in casting ever larger, "impossible" (we don't believe in impossible) visions then break them down into massive action plans to achieve them.
Achievements
Over the years, our team has helped businesses grow & exit from $1M to $1B through the use of proven business fundamentals and bleeding edge strategies that outpace the competition. We set new standards for all those involved across all critical parts of business: marketing, sales, customer success, finance, HR, executive leadership. Every milestone reflects our team's commitment to excellence, impact, innovation, intelligence, and ambition in the ever-evolving business landscape.