The Team Behind Your Brand’s

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The Team Behind Your Brand’s

Next Chapter

We aren't your usual private equity firm — we invest talent, time, and capital to improve the businesses we work with for the long-term, focusing on personal and societal impact, not hollowing them out for cold-blooded financial arbitrage.

Because we were founded on family values, grounded to what ultimately matters most: changing the lives of all those impacted by a business in the world by providing them with life-changing exits or life-changing scaling partnerships.

We aren't your usual private equity firm — we invest talent, time, and capital to improve the businesses we work with for the long-term, focusing on personal and societal impact, not hollowing them out for cold-blooded financial arbitrage.

Because we were founded on family values, grounded to what ultimately matters most: changing the lives of all those impacted by a business in the world by providing them with life-changing exits or life-changing scaling partnerships.

Wecreatescale&exitopportunitiesforSMBstochangetheirlivesusinganExpert-led,AI-Poweredapproach.
Wecreatescale&exitopportunitiesforSMBstochangetheirlivesusinganExpert-led,AI-Poweredapproach.

The Origins

Our story began when our Founder left his tech career to help his family through his father’s cancer battle during COVID—an experience that led to retiring his parents and realizing most business owners never plan their exit. Too many entrepreneurs let decades of value fade away at retirement, or fail to think ahead to it.

So we built a firm to change that—helping B2B founders scale with leverage & enterprise valuation in mind, and ultimately exit with outcomes that truly changes lives.

Our Values

Legacy-Driven

We help founders protect and elevate what they’ve built—turning years of work into lasting, life-changing outcomes — as well as scale & help guarantee the start of their legacy.

Leverage-Focused

We scale intelligently by applying pressure to the right levers: content, code, capital, and collaboration—amplified by AI and tempered by 540+ aggregate years of experienced wisdom.

Aligned to Win

We work like owners, speak with clarity, and succeed only when our partners do. Every deal is structured as a win-win for all parties - we don't believe business can be done any other way.

Aggressive Ambition

Ambition without aggressive pursuit yields few rewards - so we believe in casting ever larger, "impossible" (we don't believe in impossible) visions then break them down into massive action plans to achieve them.

Achievements

Over the years, our team has helped businesses grow & exit from $1M to $1B through the use of proven business fundamentals and bleeding edge strategies that outpace the competition. We set new standards for all those involved across all critical parts of business: marketing, sales, customer success, finance, HR, executive leadership. Every milestone reflects our team's commitment to excellence, impact, innovation, intelligence, and ambition in the ever-evolving business landscape.

$0B

in Aggregate Portfolio Revenue

$0B

in Aggregate Portfolio Revenue

$0B

in Aggregate Portfolio Revenue

500+

Aggregate Years Experience

500+

Aggregate Years Experience

500+

Aggregate Years Experience

$500M+

in Aggregate Client Revenue Impact

$500M+

in Aggregate Client Revenue Impact

$500M+

in Aggregate Client Revenue Impact

0x

Industries to $10M/Y

0x

Industries to $10M/Y

0x

Industries to $10M/Y

0x

businesses to $100M/Y

0x

businesses to $100M/Y

0x

businesses to $100M/Y

0x

Inc 5000 Fastest Growing Companies

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Inc 5000 Fastest Growing Companies

0x

Inc 5000 Fastest Growing Companies

A Collective of Experts

Creative thinkers, strategic planners, bold leaders, and masters of their crafts —our team is the driving force behind every successful brand.

Joe Cervino

Founder & CEO

Team Members TBA

40+ on our bench

A Collective of Experts

Creative thinkers, strategic planners, bold leaders, and masters of their crafts —our team is the driving force behind every successful brand.

Joe Cervino

Founder & CEO

Team Members TBA

40+ on our bench

A Collective of Experts

Creative thinkers, strategic planners, bold leaders, and masters of their crafts —our team is the driving force behind every successful brand.

Joe Cervino

Founder & CEO

Team Members TBA

40+ on our bench