Juiced Media’s turnaround drove 48% rev & 85% profit growth in just 6 months
The Solutions
Over the 16 month engagement, we led and supported a full-stack transformation across monetization, operations, team, and growth strategy:
First 90 days:
Stabilized the Business with 80/20 Cost Cuts
Prioritized high-leverage initiatives, reduced burn, and restructured operations to bring the company back from the brink in Q4 2023.
Launched a Cold-Ready, Guaranteed Offer
Created a performance-based offer tailored for cold outreach—one of the first in its space—leading to a 27% increase in closed cash and 30–50% boost in active client count.
Built Scalable Growth Infrastructure
Installed a lean outbound system and a paid VSL funnel, generating 160+ qualified booked calls in 30 days and 1,100+ new leads over the following year.
Expanded Platform Strategy
Made omni-channel delivery standard (Instagram, YouTube Shorts, etc.) to increase viral upside and reduce reliance on TikTok—future-proofing the core offer.
Thereafter:
Scaled Sales Without Increasing Headcount
Hired, trained, and co-managed a lean sales and fulfillment team to hit KPIs—leading to $136k+ in monthly cash collected and raising deal caps from $15k to $50k+ PIFs.
Rebuilt Fulfillment with “On-Staff Creators”
Streamlined UGC delivery by shifting to a dedicated creator team, reducing client friction and churn by 95–100% and restoring retention on core 90-day contracts.
Positioned for Exit & Facilitated Deal
Built the deal room, clarified growth narrative, and supported founder through acquisition prep—resulting in a signed LOI for $500k, up from a starting valuation of $0.
We won a 2 Comma Club Award for our work.
The Result
Increased revenue by 48%
Prepared the company for acquisition by building its growth narrative, installing key systems, and managing deal prep — resulting in a signed $500k LOI.
1. Increased Profitability by 85%
Reworked pricing, offer structure, and fulfillment margins to drive sharp increases in bottom-line profit.
Turned $0 Valuation into a $500K Exit Path in 12 Months
Prepared the company for acquisition by building its growth narrative, installing key systems, and managing deal prep — resulting in a signed $500k LOI.
3. Doubled Sales Velocity on $15k–$50k Deals
Reduced average sales cycle from 58 days to 27, accelerating revenue recognition and cash flow.
4. Slashed Client Churn by 95–100%
Redesigned fulfillment and onboarding systems using an in-house creator model — taking client churn on 90-day contracts down to near-zero.
5. Hit Record $136K+ in Monthly Cash Collected
Boosted client deal sizes and improved sales team efficiency without hiring additional reps.
6. Increased Average Cash Collected Per Client by 37%
Restructured payment terms and packages to capture more upfront revenue.
7. Generated 160+ Qualified Sales Calls in 30 Days
Invented and launched a cold-ready offer with performance guarantees; paired with VSL + outbound systems to drive rapid lead flow.
8. Added 1,100+ New Prospects Over 12 Months
Installed scalable growth infrastructure to consistently build pipeline and reduce dependency on referrals.
9. Grew Active Client Count by 30–50%
Reduced churn while increasing acquisition speed, creating compounding growth in retained clients.
10. Future-Proofed the Business Beyond TikTok
Standardized omni-channel posting for clients (Instagram, YouTube Shorts, etc.) to expand viral surface area and reduce platform risk. Also proved the viability of an affiliate creators offer where 30-100+ creators would create UGC content for commissions instead of upfront payment.
48%
Increase in Revenue
85%
Increase in Profit
$500k
Signed LOI Valuation
